How We Helped Greenwich St.
Increase Engagement & Conversions
Greenwich St. Jewelers is a family-run fine jewelry brand located in New York City. They sell a variety of fine jewelry styles, with bridal and engagement being their most popular collections.
THE BRAND
50 years old & well known NYC jewelry brand
Family-owned & operated retail locations
Taken over by daughters who brought it online during the pandemic for the first time
THE PROBLEM
Before partnering with Gemist, Greenwich St. Jewelers was experiencing high bounce rates, low engagement, and long sales cycles. They had tried to build their own jewelry configurator software, but were finding it overwhelming and expensive.
“Working with Gemist has been a great experience. The platform allows us to have a very robust and user friendly "Build Your Ring" experience that is unlike our competitors.”
Owner, Christina Gandia Gambale
THE SOLUTION
G St. opted to white label The Customize Experience with an integrated Diamond Marketplace.
The project started with our in-house marketing, merchandising, and UX/UI teams designing a seamless SKU variant matrix and user experience, working with the G St. team for edits and approvals along the way. Then, our engineering team built a custom i-frame and fully integrated it into G St.’s existing Shopify site.
FEATURES
High-definition 3D renders and 360° video
Material & style education for every option
Live diamond inventory feed
Save & share capability
THE RESULTS
“The [Gemist] team was incredibly easy to work with and very accommodating to our needs and requests while it was being integrated into our website. We look forward to expanding the feature into other collections.”
Owner Christina Gandia Gambale
The Customize Experience has enabled G St. to increase engagement and brand loyalty with online consumers, while also shortening sales cycles dramatically. It pays off to get consumers involved in the design process!
ANALYTICS DATA
Engagement
3x increase in average time on site from
48 seconds to 2.7 minutes5x increase in page views per user
35% lower average bounce rate
Sales Cycles
Closing sales in under 1 hour as compared to
5+ hours of back and forth
WHAT’S NEXT
With the Customization Experience now integrated into their site, scaling this offering will be a breeze. Gemist is already working with the G St. team to expand into other jewelry categories. The team is also developing a totally new offering to support their in-store sales team.